The name Frilete is a combination of three words: “African,” “freedom,” and “athlete.” It represents the brand’s mission to empower individuals to embrace their freedom and unleash their inner athlete, both physically and mentally.

The term “African” acknowledges the rich diversity and talent that exists. It represents the pride, resilience, and strength of African athletes who have overcome various challenges and obstacles to excel in their respective sports.

The word “freedom” signifies the brand’s commitment to breaking through societal barriers and limitations. Frilete encourages individuals to break free from self-doubt, fear, and societal expectations, and instead embrace their true potential. It promotes the idea of living life on your own terms and pursuing your passions with confidence.

The word “athlete” represents the brand’s belief in the power of sport and physical activity. Frilete recognizes that being an athlete goes beyond just participating in sports. It symbolises a mindset of discipline, determination, and perseverance. Frilete encourages individuals to tap into their inner athlete and apply those qualities to all aspects of life, not just sports.

By combining the concepts of “African,” “freedom,” and “athlete,” Frilete aims to inspire individuals to live life with passion, purpose, and confidence. The name represents the brand’s mission to empower individuals to break free from limitations, embrace their true potential, and pursue their dreams.